Social media use increases among older adults
Many of my clients above 50 always gasp when I mention that to have a good web presence, they need to use social media.
"Facebook? No way!" "LinkedIn? Are you kidding? I don't have time for that stuff!." Funny as recent statistics by
Pew Internet and American Life show that "social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42%—over the past year." Furthermore, the study continues that "one in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago." So folks, if you think social media can't help your business grow by reaching your peers because you are over 50, think again.
I am often asked "how can I get my website seen by Google?" here are numerous strategies, many that include paying insurmountable fees to search engine optimizing and link building companies. A relatively inexpensive way towards improving your search engine rankings is to bring your blog into your site through a content management site, such as WordPress. Once that foundation has been properly built, there are some other ways to get seen outlined in this great article "How to Optimize your blog for Google" by the Social Media Examiner. Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. If you are interested in getting your website seen, this article has some great inexpensive ideas.