MarketingAre you a small business owner who knows you need some marketing collateral, but don’t know the first thing about appealing towards your target market? How about optimizing your individual marketing campaigns and collateral to work with your available budget? Here’s how I can help you by integrating some marketing efforts into your design plan:

  1. The first thing I do with my design clients is ask them more about themselves, their goals, their time and financial budgets, what attributes of themselves and their businesses make them special, and what clients they are trying most to attract.
  2. Second, I provide helpful recommendations that can best serve them in a way that can fit into a regular routine for marketing efforts and their existing budget. For businesses with tighter budgets, I prioritize design and marketing efforts so they can spread it out over a time period that works for them.
  3. From there, I start with designing a logo, identity, and business card design, often integrating unique, hand-drawn elements into the works. I work with my clients to truly make them something that will both visually represent the uniqueness they bring to today’s market and appeal to their target market.
  4. After the logo, identity, and business card are created, I bring the design through all print elements, creating a consistent look and brand. Having these items created and formatted helps my clients save time when using their marketing collateral during the day.
  5. When print elements are complete, I design a web layout that speaks to my clients needs. I look at how the client wants to use their site for marketing, (i.e. is it aimed to attract new clients, give information to existing clients, or serve a an online reference point you personally direct people to. Do they want to have a blog and a content management site, a sign up button to grab emails for a newsletter, recent posts or news appear on different pages, a contact form, rotating slideshow or image gallery, search engine optimization, social networking widgets, etc.)

There are so many ways to market that it can be overwhelming. It is helpful if you can work with a designer who has sees what your overall goal is and can help you on your path.

Helpful resources