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Tips on Using Pinterest for Businesses

How to Use Pinterest for Business Pinterest, a social network that allows you to share all of the beautiful images you see on the internet, is also a wonderful tool to help promote your business. Surpassing the traffic stats of several other popular social networks such as Facebook and Google+, Pinterest is a great venue to drive more traffic to your site and brand. Social Media Examiner reveals 6 tips towards using Pinterest to drive traffic that include using original images, pinning other people's images, creating catalogs and more. Click to learn more or to follow me on Pinterest.
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Stoke the Fire Contest Winners

North Tahoe Family Resource Center- winners of STF Contest

After a month and a half of open applications, the Stoke the Fire Contest for a chance to win $2k worth of design and marketing services has come to a close.

Applications were reviewed based on timeliness of submission, how compelling their essay was, how realistic applicant goals could be achieved with the prize, and how receiving the prize could help keep stoke alive in the Truckee Tahoe basin. Jim Kaspari and I are proud to announce that the 2012 Stoke the Fire Contest Grand Prize Winner is:

  • North Tahoe Family Resource Center

The two runner up awardees are:

  • Keep the Sierra Green
  • Jani Osborne, of Alpenglow Cleaning

Check back through the year to check on the progress of the awardees. Than you to everyone who submitted an application and for keeping the stoke alive!

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Crabapple Blossom Spring Color Palette

Here's a fun and fresh color palette inspired from one of my photos of a blossoming crabapple tree at my mom's house.

Crabapple blossom spring color palette
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Inspiration | Spring in the Sierras

Here are some photos I took of the things that are inspiring me as the snow is melting during Spring in the Sierras: Sierra pinecone   Mule's Ear   Crocus   Robin
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Samples of Effective Facebook Cover Photos

Facebook has recently made their timeline format available for business and fan pages. One of the greatest visual features of this change is the addition of the cover photo. The cover photo provides businesses an opportunity to make a big visual impact for new visitors, (even though there are some Facebook guidelines to adhere to). Below are some Facebook cover photos I have recently completed: Juju Z Treats Facebook Fan Page   Goldfish Properties Facebook Fan Page   Wine Clubs Facebook Fan Page
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Creating Fun Inspiring Photos with Instagram

Stunning photos and artworks can be great eye-candy, often invoking inspiration in artists and art lovers alike. How colors blend, shadows fall, and patterns play provide interesting dialogue for art viewers that further distance the definition of "snapshot" from "art."

We all take photos hoping that we will capture that one moment where no words are needed to convey the feelings and scents in the air. This is where professional photographers do their finest work. But for most of us, hiring a professional photographer to tag along everywhere we go is out of the question. That is where small digital cameras and smart phones come into play.

So what can you do to spice up your photo album when you come home with 400 posed photos of your recent trip? This is where the fun iPhone app Instagram comes into play.

Instagram is an application for your smartphone that allows you to share photos through a social network. However, part of the application also provides some easy to apply photo effects. These effects can help you transform a traditional posed photo into a fun work of art.

How Instagram works:

  1. First you need to buy the app and install it on your iPhone.
  2. Next, set up an account and define your settings and preferences.
  3. Once done, you are ready to start taking photos on your smartphone.
  4. You can either apply effects to previous photos OR take them through the Instagram app.
  5. You can crop, apply zooms, and play with the different exposures and filters.
  6. And in just a minute, the result are some fun photos that add some flair to some otherwise dull photos.

Examples:

Below are some examples of some flora and landscape shots I took while on vacation in the desert. (I was having a blast playing with Instagram trying to make the standard reference shots I take on my vacations stand out).

If you are looking for a quick way to add some flair to your stale photos, try Instagram.

Instagram - Burbn, Inc.

Barker Dam in Joshua Tree Barrel Cactus Joshua Tree Beavertail Cactus Sage Pinyon Pine in Joshua Tree Yucca
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Hanging an art show in a blizzard

Though having an art show is a rewarding experience, hanging an art show takes a lot of preparation. But hanging an art show in a blizzard takes extra special care. Below are some tips and must have items to help make hanging your winter art show a breeze.

Wrap it Up

Hanging an art show during-snow

How you wrap up your artwork for travel depends on the type of artwork you are hanging and the distance you are traveling. For instance, if you are driving 100 miles with 15 framed pieces and 10 delicate sculptures, you need to take more care than if you are going 10 miles with acrylics painted on 5 heavy-duty panels. If you are flying or shipping your works, you will want to take special care individually wrapping and boxing (and insuring) each piece. If you are driving a short distance, you may be able to get away with having two unframed pieces in one box with some blankets wrapped around each piece. Needless to say, each item needs to be carefully wrapped and to protect it from the definite bumping and shifting that will occur during travel.

Waterproof it

Now that each piece is carefully wrapped, you need to wrap it again in some plastic. Snow has a way of blowing sideways so prepare for it to make it’s way in on the sides of you artwork as well as below it. If you have some heavy boxes or bags, be sure to put protective plastic even on the bottom so you can let it rest briefly in the snow bank as you are trying to close your car door or open the door to the gallery. I personally use heavy duty construction clean up bags to waterproof my art- they bend and stretch with the best of them allowing for use after use.

Once all of the pieces are wrapped and waterproof, don’t forget to put your artist bio, hanging tools, and tags in a plastic bag too. Include wrapping all of your hanging tools and extras (hammer, needle nose pliers, screws, hangars, backings, snacks, etc), as well as your ladder. The worst is showing up ready to hang only to have all of your tags, marketing materials, and ladder dripping wet with soggy snow.

Mark It

Once everything is bagged up, it is hard to tell which piece is which. This is not a problem if you are 100% sure that the gallery or gallery owner wants every single piece. But more often than not, your memory recalls some 40” more than the wall actually has to hang one of your works (and measurements don’t lie). The gallery owner or show curator may prefer to hang the show themselves so you want to make it easy for them (and safe for your art). Clearly mark each box with the name of the piece, your name, AND indicate the top of the artwork. If the box should not be cut with a box opener, mark that down too.

Bag It

Wrapping art for hanging an art show during a blizzard

I am all about convenience. I don’t like taking more trips to and from the car if it is snowing out if I don’t have to. So I use heavy-duty canvas and tarp bags to carry more paintings in each trip. Depending on what size and weight each piece is (and how much I can carry), I can sometimes get 4-6 paintings in each bag or 2-12 paintings per trip.

Keep Your Sanity Items

Sometimes blizzards mean the road can be blocked for a bit or you need to shovel out your car or you just get stuck at the gallery for awhile. I’ve personally been stuck waiting outside for someone to arrive in 28 degree blizzard weather where the extra snow clothes made my multiple attempts to check if the gallery owner arrived more bearable. Snow clothes, gloves and boots are always a must for winter travel, but are mandatory must-have items to stick it out and stay warm if you get stuck during your winter art show hanging.

If you bring your child with you to hang your work, prepare for hours and hours of entertainment for them. I once planned for a 2 hour hang that took 5 hours. Luckily my daughter had multiple snacks, a water bottle, a bag of toys and some coloring books that softened the blow of “just a little longer, sweetie.” (In this case, having extra quarters to feed the meter was handy as well).

There are a lot of things that go into creating a body of art and preparing for an art show. But weather often plays by it’s own rules. If you have an art show planned to hang during the winter months in an area that regularly snows or has freezing rains, using these tips above will help save your art and make your show hanging go smoothly.

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Facebook Timeline for Business and Fan Pages

New facebook fan page with timeline

Facebook has recently announced that their new timeline format is now available for business and fan pages. The timeline format is currently available either as a public change or as a trial stage (trial stage is only available through March 30, 2012; after that all pages will be changed to this new format).

The timeline format provides a new way to  display your posts and events grouped along a timeline versus the pervious list-style. This format allows you to show your posts and events in a more coherent chronological order as well as allows you to make some fun changes.

One such change is the large 851 x 315 pixel image that you can post as your header to show off your business. But beware: images used in this new area have some strict cover image regulations from Facebook including that none of your header images can have the following:

  • Price or purchase information, such as "40% off" or "Download it at our website"
  • Contact information, such as web address, email, mailing address or other information intended for your Page's about section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as "Get it now" or "Tell your friends"

There are more ways to customize your new Facebook fan page, including changing your profile image, organizing your views and apps, star/hide/pin posts so they show for 7 days and more.

If you have a Facebook fan page, please note that after March 30, 2012, your layout will change to the new timeline format. Until then, you can have a temporary page to sample how your new page will look.

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QR Codes for your business

QR code example

You have seen barcodes forever, but now there are those funny black and white squares appearing all over the place too. These are called QR codes. A QR code is a two-dimensional code that stores information. Unlike the barcode, it allows for more storage and quicker readability.

QR codes are becoming more and more popular due to the availability of smart phones, which allows anyone with a smartphone have the ability to access the QR information. Many smart phones now have free QR codes applications that allow users to quickly view a QR code. And with a quick click of a button, the website affiliated with the QR code appears! No need to fumble around on that hard-to-use keyboard.

If you are a business running print advertisements or handing out print materials who would like to drive traffic to your website, consider using a QR code in those materials. It will ensure that the person reading the print piece gets directly to your site, without any misspellings or typos.

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Stoke the Fire Contest for Tahoe Businesses

Stoke the Fire Contest

Are you a business or organization in Truckee/Lake Tahoe? Do you want to win $2,000 worth of marketing and design services? If so, the Stoke the Fire Contest is for you.

The Contest

“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” ~John Rockefeller

Thriving businesses recognize that effective marketing is crucial to the success of any business — you gotta get your message out there. Stoke the Fire is a contest to help Truckee/Tahoe business owners and organization leaders get a leg up in their marketing efforts. Maybe your business needs a new “look and feel” for marketing materials? Maybe the organization you lead needs coaching for how to reach supporters and clients online? But in these cash-strapped times, you just can’t find the funds or resources to make it happen? Help is just an application away…

The Stoke the Fire contest seeks owners/leaders who want to see their organization succeed. The grand prize awards $2,000 worth of services toward honing your marketing message.

Prizes:

Grand Prize:

Stoke the Fire will provide one grand-prize winner a $2,000 package to help their organization or business get direction to get seen and heard. The package consists of:

Two Runners Up Prizes:

Apply:

To apply and learn more, visit http://www.sarazimmerman.net/stokethefire/

Share:

Share Event on Facebook: http://www.facebook.com/events/364119416946416/

Forward link: http://www.sarazimmerman.net/stokethefire/