Goat Gear provides an essential piece of equipment for any desert or off-road racer: race catheters. The owners came to me asking if I could fix their existing html site. After reviewing the limitations that the old platform posed and how they were very interested in increasing their search engine optimization (SEO), I decided to move them into a content management site. Since they are racers themselves, I thought it was important to emphasize the visuals of racing itself. Instead of a full eCommerce solution, we scaled it back simply using a PayPal button for now. I added full backend SEO, set up their Facebook and MailChimp info, and trained them so they can make the changes to the site themselves. Overall, this was a really fun site to design.