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Tag Archives: marketing
Marketing plans- where to start
Many small business owners haven’t gone to business school or worked with the Small Business Development Center. Maybe about half actually have a business plan where even less have a marketing plan. And for small business owners, a marketing plan is the best way to keep track of your advertising and marketing dollars without having [...]
Posted in marketing, tips Also tagged business tips, marketing plan, marketing tips, small business Leave a comment
New Marketing and Design Testimonial
I love working with acupuncturist and healer, Michelle Turley. Michelle came to me, wanting to stand out and get a new look for her business that embodied all the things she is trying to do. Based on her likes and dislikes, we brainstormed about symbols and ideas. From there, I hand-painted her a logo and [...]
Posted in graphic design, illustration, marketing, testimonials, web design Also tagged business cards, email marketing, flier, flyers, graphic design, graphic designer, logo, Sara Zimmerman, Tahoe, testimonials, Truckee, web design, web designer 1 Comment
What’s your business vision?
One of the first things I ask my new design clients is what is their vision for their business? This often stifles folks. Most people think that getting a logo and some marketing materials is the first and main thing needed to promote a successful small business. But how do you know who to appeal [...]
Posted in graphic design, illustration, marketing, tips, web design Also tagged branding, business conseling, business direction, graphic design, graphic designer, identity, logo, small business, small business help, Tahoe, target market, Truckee, web design, web designer 1 Comment
Illustrations make you get noticed
Ever go to a job fair, chamber of commerce, bulletin board, or coffee shop flier stand? What do you see there? I typically see is an ocean of cookie-cutter marketing materials strewn about, hoping to catch the attention of a potential client. Unfortunately many of these businesses, events, or people hoping to catch a break [...]
Posted in graphic design, illustration, marketing, tips, web design Also tagged alternative, artist, design, doodle, fine art, graphic, graphic design, graphic designer, hand-drawn, illustration, illustrative design, illustrator, poster design, Reno, Sara Zimmerman, stand out from the crowd, t-shirt design, Tahoe, Truckee, web design Leave a comment
Art Marketing 101: A Review
I wrote this article when Art Marketing 101 had first come out. Since then, there have been updates. I highly recommend this book to any artist serious about making a hobby into a living. Here’s the older article I wrote about one of the first editions.
Art Marketing 101: A Review
By Sara Zimmerman, copyright 2005
The greatest [...]
Posted in fine art, marketing Also tagged art marketing 101, artist, fine art, job, market Leave a comment
Design and marketing for the budget-minded
A lot of small businesses and non-profit organizations approach me for graphic design and illustration work. Many of them have seen better days in terms of business, and therefore are very budget minded. However, being aware of your budget and having tight purse strings doesn’t mean you have to fore go having a clean business [...]
Posted in Uncategorized, graphic design, illustration, marketing, web design Also tagged apparel, branding, budget, design, design elements, event, flyer, graphic design, identity, illustration, inexpensive, logo, market, merchandise, organization, t shirt, tee, tips, web design Leave a comment
New Year’s Resolution for your Business
Since 2010 is just around the corner and New Year’s resolutions are coming our way, how about making a resolution for your small business? The best resolution I recommend is to carve out an hour a week for marketing your business. In just that tiny hour, you can do so much to help your business [...]
Caring works- the new business model