Tag: Sara Zimmerman

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Collectible Earth Day t shirts available

I had such a wonderful time working with the Tahoe Truckee Earth Day Foundation in creating their tee illustration, website, and all of their marketing materials. The event was a huge success with hundreds of attendees, fabulous weather and fun to be had by all. If you weren't able to make this epic celebration at the Village at Squaw and want your own collectible t-shirt, I am selling both men's and women's shirts through my store. 75% of the proceeds goes to the wonderful Tahoe Truckee Earth Day Foundation.

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Illustrations make you get noticed

Ever go to a job fair, chamber of commerce, bulletin board, or coffee shop flier stand? What do you see there? I typically see is an ocean of cookie-cutter marketing materials strewn about, hoping to catch the attention of a potential client. Unfortunately many of these businesses, events, or  people hoping to catch a break are only contributing to the mess. They spend countless hours, and hundreds, (if not thousands of dollars), hiring a designer to create a look and a printer to deliver that message so they stand out from the crowd. Yet, when using the same ol' fonts, colors, and layouts, how unique can one be? That's where hand-drawn elements can make your dollars (and time) count. Illustrations, either hand-drawn or painted, can make your business, event or project really POP! They can add that personal flavor that visually represents the person behind the project. And surprisingly enough, it doesn't have to cost an arm and a leg to do so. If you don't have the budget to recreate an entire website or full identity, you can often spice things up with just a few hand-drawn flourishes, icons, or hand-painted textures, etc. Illustrated design may not be for every business or everybody. For instance, if you are in financial consulting and appeal to a more conservative, middle-aged crowd, then a streamlined, corporate look will most likely be best. However, if you are hosting an event or creating a fundraiser t-shirt for a Gen X/Gen Y crowd who loves the outdoors, pets, music or art, then a hand-drawn theme may be the exact way to catch the attention of your market. In a world of over-stimulation and constant eye-candy, it seems impossible to make your materials stand out from others. However, offering the alternative from the standard will most likely gets heads turning, and eventually clients and customers coming your way.

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Art Show a Success

Thank you to everyone who attended my art opening for my "Woman in Raw" series last night at Dragonfly Cuisine in Truckee, CA. It was so great to hear from fellow artists, friends, art supporters, colleagues, parents, and others about how this series speaks to them. We must have had over 60 people show last night during the hour and a half opening reception- it was hard to keep track while also keeping track of my daughter. For those who signed up for my email list last night, they were automatically entered into a free drawing for one of my prints. Annie Nelson came up the winner. Yahoo! For those who could not attend, my exhibit will be on display through end of April 2010 at Dragonfly Cuisine. Or you can watch a YouTube slideshow of this exhibit, that features the many layers of each painting. Thanks again to all of my fans and supporters! Much appreciated!