Tag: web designer

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Website Makeovers: Before and After Video

There are many places where you can have an online presence. However, with the numerous sites that allow for rankings and viewable customer feedback, the main place that you can ensure 100% of what you want to say to your potential clients is your own website.

Knowing your website may be your first online impression to your potential clients, why would you sacrifice the look and feel of your site? Below is a video featuring some website makeovers that I have designed and programmed for numerous small businesses. The result of the redesign has been successful for all of these clients, giving them a website they can be proud to market.

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Best Wordpress Web Host

Choosing a host for your new website can be a daunting task since there are hundreds, if not thousands. I have worked with many and though I love to support local, small businesses, this is one area where the national brand is the better way to go. When you have a national company competing with others, you end up getting easy customer service 24/6, a great control panel, easy to understand tutorials, and usually money back guarantees. One of my favorite companies to work with is GoDaddy.com. They are great for general html sites and WordPress sites, as well as other options.

In building new sites and redesigning sites with hosts that clients currently work with, I have come across numerous different host and domain providers. The reason I prefer GoDaddy.com over many of the other large (and small hosts) is the following:

• Their control panels are very easy to navigate and work with, for both developer and client.
• They have a wide variety of tutorials for all of their products that are easy to access and understand
• I have had the least amount of problems with their hosting and transfers with them than any other host I have worked with.
• They have expedited transfers for me, allowing client websites to have minimal down times.
• Though I have seen some slower service for their Economy WordPress hosting, their Deluxe and Ultimate packages have produced faster load times for client websites.
• Customer service. I have had some problems with them with a couple clients (but less than with other hosts) and when that happened, they refunded the full amount.

All hosts boast that they do not have problems, even though all hosts have a problem here and there. That said, GoDaddy has provided more consistent service than any other host that I have used.

How to Purchase the Top wordpress website hosting

1. Go to GoDaddy.com and go to the menu HOSTING If you are getting a WordPress site, go to WORDPRESS hosting
2. If you will only have a few images and don't care about loading speeds, choose the Economy Plan. If you are going to have more than a handful of images and want faster loading times, choose Deluxe Plan (12 months is recommended for both). If you are going to have an eCommerce site with onsite payment processing, then choose the Ultimate Plan and you will get a SSL certificate for free for one year.
3. Don't add anything else on the next page and proceed to checkout.*
4. *If you do not have a domain name, go to DOMAINS and select a domain name. The .com and .net are preferred.

GoDaddy is my favorite website host because they take great care of you, have exceptional services and integrative options, as well as numerous tutorials that stay up to date. If you are planning on getting a website, I recommend GoDaddy for your hosting. However, be sure to talk to your web designer first to make sure that you are purchasing the correct plan for your site.

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Websites without a marketing plan are lost in space

Ok- so you spent a lot of money and time developing the PERFECT website that visually epitomizes everything you and your business is about. You had some help with the messaging and implemented search engine optimized techniques. You were trained how to use your WordPress or Joomla site, you added one blog post and ta-da: now the site is done. So now what? This is where many people get lazy and just stop. They think that because the SEO I implemented on their site got them on page one of Google rankings that they no longer have to worry about doing anything to their site, or marketing it, for that matter: "It will just bring new clients to me on its own, right?" MAYBE, BUT NOT GUARANTEED.

One of my favorite quotes I saw from a Search Engine Optimization (SEO) company rings so true:

Launching a website without an ongoing marketing plan is like spending the money and time on a tv commercial and never buying air time to show it.

So what can you do? The beauty of content management sites (CMS) like WordPress and Joomla are not only are they easy to navigate and update (once trained) but there are thousands of tips on how to make changes and how to get a better client base by installing pre-programmed widgets (like newsletter sign up forms) all over the internet. I personally give my clients techniques on how to write search engine optimized posts and content, as well as how to drive content back to your site through the use of eNewsletters and social media. But despite how easy and how CHEAP it is to do your own marketing, the excuses still take hold: "I don't have time."

My retort: "So you have time to complain about the economy, have time to worry about money, but don't have time to put 1/2 an hour a week into free marketing ideas?" Crazy. I am all about taking the bulls by the horns and that is what it takes. Now it doesn't mean you have to dedicate your life to marketing all the time, but 1/2 an hour to 2 hours a week can really do wonders.

If you don't know where to start, just start with some goals. Make a list of how many new clients you want per month and how much time and money you have to spend to acquire those clients. The work backwards. If you want 5 new clients a month, then you need to get about 20 hot leads, which means you need to get the word out to about 75+ people (these are totally rough numbers just to give you an idea). Anyways, if you get lost or confused, you can always hire a marketing consultant. But if not, you can start with that and then make a plan of action.

If you are worried about money but have time on your hands, the first thing you can do is start researching eNewsletter options, such as Constant Contact, MailChimp, Vertical Response, as well as thousands of others. It is a great way to get people who are already interested in you to take action.

The next thing you can do is start setting up your social networks as well as your free business listings in Google, Yahoo, and Bing. Relevant links back to you always help the validity of your site as well as help people who are interested be able to connect with you.

Tags: Marketing, SEO, Truckee, Web Design, web designer, web marketing, web marketing tips, website seo, websites

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New websites launched this week

Phew! What a week! I launched 3 of my latest web site creations in the last 6 days! I have had the pleasure of working with some great clients, each with some unique products and services. Here are some links to these latest and greatest web site. Let me know which you like the best and why:

• RaceCatheter.com
• BlueBirdDesigns.com
• BellPropertyGroup.com

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Sara's newest design portfolio images

I recently updated my graphic and web design portfolio to include some of my most recently completed projects from the Spring. Among them are logos, business cards, postcards, rack cards, icons, ads, hang tags, and numerous websites. Take a peek.

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Improve your site's visibility with quality links

I came across two great articles from Google on how to build to quality links to help get your website seen from organic searches (i.e. search engine optimization for your website). This first article links to the another that further reviews the best practices for optimizing your website through organic searches, creating organic link building, and addresses numerous questions asked by webmasters and website owners.

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Free marketing workshop for clients

As a way of giving back to my clients, I am offering a free marketing workshop on Tuesday, June 28th at 6:30pm (open only to past and current clients this time around). This will be a fun session where we get inspired to take our businesses a step further and educate ourselves on the things we can do to get our businesses seen. If you have been a client or are wanting to get a project started with me, give me a call and I will get you on the RSVP list.

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New graphic and web design testimonial

I just received a nice testimonial from Juju Z. Treat Company.  I helped them create a logo, identity, branding, business cards, labels for their products, and ultimately created a website for them. I had such a fun time working with them to create something custom and unique that truly speaks to their their vision AND their target market. Here's what nice things they had to say about me. Thanks guys! "We came to Sara looking for a unique design that would perfectly fit the vision of our new business. Together through some helpful marketing meetings and brainstorming sessions, Sara provided us some samples that truly spoke to our ideas. She ran with it to not only create a distinctive, hand-drawn peach for our logo, but a full identity that equally matched our business direction. From there, Sara created the perfect label for our marshmallows that will help our product get noticed during our critical start-up phase." ~ Jeff and Karen Brunings, Juju Z. Treat Company

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New Marketing and Design Testimonial

I love working with acupuncturist and healer, Michelle Turley. Michelle came to me, wanting to stand out and get a new look for her business that embodied all the things she is trying to do. Based on her likes and dislikes, we brainstormed about symbols and ideas. From there, I hand-painted her a logo and used hand-drawn science illustrations on herbs on her marketing materials, including business cards, flyers, Vertical Response newsletter, and website. We had a fun time working through the steps and I am very happy with how everything turned out. Michelle recently provided me with a wonderful testimonial. Thanks Michelle! You rock!

"I highly recommend working with Sara. She far exceeded my expectations and opened my mind to multiple opportunities. Every time I leave a meeting with Sara I feel so very grateful she is leading the way and so very excited and inspired about the future of my business. Sara always gets the job done in a professional, timely matter and with an artistic touch that WILL get you noticed!!!!" ~ Michelle Turley, L.Ac, michelleturleylac.com

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What's your business vision?

One of the first things I ask my new design clients is what is their vision for their business? This often stifles folks. Most people think that getting a logo and some marketing materials is the first and main thing needed to promote a successful small business. But how do you know who to appeal to or where to put your efforts if you don't know where you want to go/grow? In my half hour free consultations, I often ask question after question, trying to find the correct design style and direction that will match my clients' needs. If you don't have a clear vision of what you want for your business, how can you effectively appropriate money and time into marketing and advertising? If you have a plan but fail to convey it to your designer, how will they create something that appeals to your target market as well as create something that can grow with you? If you don't know where to start, then start by asking for clarity. Second, talk to a marketing firm. Third, seek help from small business development centers or business life coaches. Or, if you haven't the time or money for those and need to hire a designer anyways, find a designer that has a marketing background so you can formulate a direction and plan that works for you.