Tag: website seo

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Websites without a marketing plan are lost in space

Ok- so you spent a lot of money and time developing the PERFECT website that visually epitomizes everything you and your business is about. You had some help with the messaging and implemented search engine optimized techniques. You were trained how to use your WordPress or Joomla site, you added one blog post and ta-da: now the site is done. So now what? This is where many people get lazy and just stop. They think that because the SEO I implemented on their site got them on page one of Google rankings that they no longer have to worry about doing anything to their site, or marketing it, for that matter: "It will just bring new clients to me on its own, right?" MAYBE, BUT NOT GUARANTEED.

One of my favorite quotes I saw from a Search Engine Optimization (SEO) company rings so true:

Launching a website without an ongoing marketing plan is like spending the money and time on a tv commercial and never buying air time to show it.

So what can you do? The beauty of content management sites (CMS) like WordPress and Joomla are not only are they easy to navigate and update (once trained) but there are thousands of tips on how to make changes and how to get a better client base by installing pre-programmed widgets (like newsletter sign up forms) all over the internet. I personally give my clients techniques on how to write search engine optimized posts and content, as well as how to drive content back to your site through the use of eNewsletters and social media. But despite how easy and how CHEAP it is to do your own marketing, the excuses still take hold: "I don't have time."

My retort: "So you have time to complain about the economy, have time to worry about money, but don't have time to put 1/2 an hour a week into free marketing ideas?" Crazy. I am all about taking the bulls by the horns and that is what it takes. Now it doesn't mean you have to dedicate your life to marketing all the time, but 1/2 an hour to 2 hours a week can really do wonders.

If you don't know where to start, just start with some goals. Make a list of how many new clients you want per month and how much time and money you have to spend to acquire those clients. The work backwards. If you want 5 new clients a month, then you need to get about 20 hot leads, which means you need to get the word out to about 75+ people (these are totally rough numbers just to give you an idea). Anyways, if you get lost or confused, you can always hire a marketing consultant. But if not, you can start with that and then make a plan of action.

If you are worried about money but have time on your hands, the first thing you can do is start researching eNewsletter options, such as Constant Contact, MailChimp, Vertical Response, as well as thousands of others. It is a great way to get people who are already interested in you to take action.

The next thing you can do is start setting up your social networks as well as your free business listings in Google, Yahoo, and Bing. Relevant links back to you always help the validity of your site as well as help people who are interested be able to connect with you.

Tags: Marketing, SEO, Truckee, Web Design, web designer, web marketing, web marketing tips, website seo, websites

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How to get my website seen?

Great- so you made the investment of having an online presence. And if you worked some search engine optimization (SEO) into your site, then you are at least on the way to being seen. But now what? I often hear people wonder about why their Google ratings were high for awhile and then are starting to slip or why they aren't immediately on page one of searches right when they launch a new website. I am not an SEO company and do not specialize in SEO nor am I Google or Yahoo and know the most current algorithms that search engines are using. However, I do know that having a website and promoting it is not a one-time event, it is a process. That is why there are SEO companies and advertising firms that specialize in making your website seen. If you are on a budget and cannot afford to hire one of these firms, there are some things you can do yourself to try to get your website noticed by not only the search engines, but your target market as well. Standard Marketing Materials: Be sure that your new website and email address are all over your printed marketing materials and products. Then, be sure that you draw a focus to it when you are handing it out. Example: "Here's my card with my website address on it. We just launched it so please take a moment to visit it." Make a list of where you think your printed materials will be seen and replenish those areas on a weekly basis. Think about driving people to the website to find a coupon code. If you have a product, be sure to make a label that includes your website. Social Networks: Social networking has become one of the most powerful tools of business these days. It helps you establish a core fan base who has decided that yes, they want to hear about your updates. The best way to utilize social networking is to 1.) determine how much time you want to dedicate to it each week once it is set up and running, 2.) decide which social network(s) your target market is using and 3.) start creating relative posts that regularly link back to your site with info that is either interesting or helpful to your audience. Blogging: Blogging is a great way to have a regular online presence to report updates, new products, changes, events, or useful information. It is also a great way for people to keep you in mind: "In sight, in mind." Writing and posting useful information weekly (or daily for some businesses) keeps people thinking of you. Once you have a blog, you can then promote the posts on your social networks. But if you are trying to drive traffic back to your website, then spending the extra money and integrate a blog into your site makes the most financial sense. It gets people coming to your site AND has you making weekly (or daily) changes therefore can eventually help your rankings. Your Power Team: Think of your power team (I am borrowing this term from Business Networking International (BNI). Your power team is a group of people that you can promote and in turn, they will promote you or use your services. For instance, if you are a general contractor, your power team could consist of a realtor, an interior decorator, and all of your subcontractors. If you are an alternative health practitioner, your power team could consist of a masseuse, a physical therapist, chiropractor, etc. You figure out who you can promote and soon, you have that whole team promoting you. Provide them with business cards and your website information that they can easily give to prospective clients. Reciprocal Links and Posts: Now that you have a power team, link to them from your website and have them link to your website. The more valid links you have back to your site can also help your ratings. The Press: Once you launch your website, tell the world. Write a press release and send it to the local papers or industry journals, especially if your site is going to have regular, useful information on it. Promotions: Have a contest or offer a promotional code only through your website. Promote this through your other marketing materials. These are just a handful of suggestions. There are literally thousands of ways to self-promote your site. But it takes just that: promotion. Just having a website up will not attract the crowd that you are hoping to attract, (that is, unless your business is so obscure that you don't have any competitors). So figure out your budget and time you want to put into it and make a plan. Either hire someone to help you so it gets done on a regular basis or work it into your weekly schedule.